Pre-order · Limited Pricing

An Audience
From Anywhere

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What you get
eBook
Full text. Digital delivery.
Ships after early access window closes
Audiobook
Full narration. Stream or download.
Ships after early access window closes
Hardcover
Printed and shipped.
Ships after early access window closes
While you're at it
The eBook
The book that explains what the score means. Camera presence isn't a mystery — it's a set of skills. This is where they're laid out. Clearly. Only offered at this price once.
$19
Regular price $29
Save $10
One more thing
The Audiobook
The subject is presence. There's an argument for hearing that argument rather than reading it. Recorded to be listened to — not converted from text.
$9
Regular price $22
Save $13
While you're here
The Logbook
The book diagnoses the problem. The Logbook is where you do something about it. A structured companion for the work that happens after reading.
$9
Regular price $24
Save $15
The physical edition
The Hardcover
Life moves fast. So does this price. This goes to $69 at launch. Right now it's $33. Some books get read once. This one would make a great gift for your boss. The hardcover is the version a colleague picks up, reads the back, and asks about. It also looks extremely good in a Zoom background. Not that that's relevant. This is a book about camera presence. Leave it somewhere people can find it. Ferris wouldn't deliberate. Neither should you.
$33
Regular price $69
Save $36
The full picture
AFA Academy '26
The book explains why camera presence works the way it does. The Academy is where you actually build it: Structured Sessions; Practical How To Insights, The Work, At Your Own Pace. At BELOW PRE-ORDER PRICE, IT won't be offered at this price ever again.
$59
Regular price $195
Save $136
One more thing
The Audiobook
The subject is presence. There's an argument for hearing that argument rather than reading it. Recorded to be listened to — not converted from text.
$9
Regular price $22
Save $13
While you're here
The Logbook
The book diagnoses the problem. The Logbook is where you do something about it. A structured companion for the work that happens after reading.
$9
Regular price $24
Save $15
The physical edition
The Hardcover
Life moves fast. So does this price. This goes to $69 at launch. Right now it's $33. Some books get read once. This one would make a great gift for your boss. The hardcover is the version a colleague picks up, reads the back, and asks about. It also looks extremely good in a Zoom background. Not that that's relevant. This is a book about camera presence. Leave it somewhere people can find it. Ferris wouldn't deliberate. Neither should you.
$33
Regular price $69
Save $36
The full picture
AFA Academy '26
The book explains why camera presence works the way it does. The Academy is where you actually build it: Structured Sessions; Practical How To Insights, The Work, At Your Own Pace. At BELOW PRE-ORDER PRICE, IT won't be offered at this price ever again.
$59
Regular price $195
Save $136
Small but useful
10 Extra Camera Scans
You used your 3 free scans but you're not out after 3 strikes. This adds ten more. Useful if you're tracking progress, or if you have colleagues worth scanning.
$5
Regular price $15
Save $10